Many people ask me the same question again and again and I want to answer it in this newsletter today..
"How can I promote my music for free?"
Here are some tips to promote your music without spending any money...
YT is the biggest search engine after google and really good for artist like rappers and producers. Upload videos of you rapping in the studio or upload the audio (your song) with a static picture as a thumbnail. If you are not shy to be in front of the camera start a vlog and post about your life, music, funny stuff etc.
Note: Learn about "Youtube Tags/Keywords" and use tools like "tube buddy" or "vidiq" to optimize and grow your channel.
Create a music fan page on Facebook and start gaining fans. Share the Youtube videos, chat with people, start conversations and ask them questions.. Post cool pictures of you in the studio.. there are a ton of ideas on how to attract people in facebook.
Note: Don't mix your personal life and your music career because this will damage your brand.
Yeah soundcloud is still alive and I think it's a cool platform to share your music. Do you know the success story of the rapper "Russ"? He basically uploaded 1 song per week to his soundcloud account for more than a year.. that was the starting point of his career.. now he is a famous and well known artist.
Soundcloud is free but limited to 180min uploads. if you want to go unlimited you have to pay I guess $7 per month.
Instagram is one of the most popular social media plattform at the moment. It's an application to share photos and videos. I had great success in the last months when I focused more on Instagram. People are really active on it and I like the simple mobile interface. I started using the messenger function lately and it's great to connect with people.
I never used it but maybe you can tell me more about it? Is it worth to use it? 🙂
I think these are the most popular platforms to network and connect with like minded people and to gain fans or customers.
Today I want to write about affordable music equipment and where you can buy it. I will not write about expensive high end gear. Nowadays you can buy pretty high quality equipment and pay around a total of $1500 for a whole music studio (without computer). Here is a list of what you need to record music including product suggestions:
Software (DAW = Digital Audio Workstation):
To produce and record your music professionally you need to buy a music software. Here are my personal top 5.
Logic Pro X (Apple) https://www.apple.com/logic-pro/ (only for Apple Mac Computer)
Studio One (PreSonus) http://www.presonus.com/products/Studio-One
Cubase (Steinberg) https://www.steinberg.net/en/products/cubase/cubase_pro.html
Live (Ableton) https://www.ableton.com/en/live/
Pro Tools (Avid) http://www.avid.com/pro-tools
An audio interface is used to make good quality recordings on your computer. It is an external sound card with connections for microphones, guitars, speakers and so on. Common connection to your computer is USB or Thunderbolt (Mac).
Steinberg UR22mkII https://www.sweetwater.com/store/detail/UR22MKII
Focusrite Scarlett 2i2 https://www.sweetwater.com/store/detail/Scarlet2i2G2
Behringer U-Phoria UMC204HD https://www.sweetwater.com/store/detail/UMC204HD
Apogee Duet https://www.sweetwater.com/store/detail/Duet2iOS (Mac only)
Universal Audio Apollo Twin https://www.sweetwater.com/store/detail/ApolloTDusb (USB or Thunderbolt)
Studio Monitors (Active):
Studio monitors are regarded as possibly the single most important tool for achieving great sound.
Yamaha HS5, HS7 or HS8 https://www.sweetwater.com/store/detail/HS7
KRK Rokit 5 G3 https://www.sweetwater.com/store/detail/Rokit5G3
Neumann KH 120 https://www.sweetwater.com/store/detail/KH120
Adam Audio A7X https://www.americanmusical.com/Item--i-ADP-A7X-LIST
Recently I bought Audio Technica ATH-M40X headphones and I'm really surprised about the quality and sound (only $99).
Audio Technica ATH-M40X https://www.sweetwater.com/store/detail/ATHM40x
Beyerdynamic DT 770 PRO https://www.sweetwater.com/store/detail/DT770pro
I think this is pretty much all you need to start. Don't think expensive equipment will automatically bring you higher quality sound. Start with mid price equipment and spend more time with recording, mixing, listening, adjusting... Some people they have the best equipment but they don't know how to use it. I guess you know what I'm talking about. Let me know if you have any questions, I will try to help to find the right equipment for you.